**More Insight for Marketing & Advertising** - ReachApp estimates the Total Reach of your future marketing campaigns. It takes Overlap into account. See below for all 32 Touch Points and Media in this awesome app.
**More Sales for Media** - ReachApp supports you selling advertising space in your medium.
ReachApp is very easy to use, for example in strategic or creative meetings:
"Manual"
> In one screen you select the Touch Points for your plan.
>> In the following screen you fill in the reach per Touch Point.
>>> ReachApp instantly shows Total Net Reach and Locus (Overlap) in the same screen.
ReachApp works for traditional and digital media, as well as other touch points like Promotions, Experiential, PR, Packaging etc. In total there are now these 32 Touch Points / Media to select from:
1. Advocacy,
2. Ambassador,
3. App,
4. Asset,
5. Cinema,
6. Console/Game,
7. Direct Mail,
8. Display,
9. E-Mail,
10. Event,
11. Experiential,
12. Internal / Employee,
13. Loyalty / CRM,
14. Magazines,
15. Mobile,
16. Newspapers,
17. Outdoor,
18. Packaging,
19. PR,
20. Promotion,
21. Radio,
22. SEM,
23. SEO,
24. Social,
25. Sponsorship,
26. Shopper,
27. Television,
28. Trade Fair,
29. Video On Demand,
30. Viral,
31. Website,
32. Word Of Mouth
Use it when you are an
- Advertiser,
- Marketeer,
- Agency,
- Media Owner,
- Media Sales,
- Student,
- Data Supplier,
- Other, interested in or using marketing communications.